Glass water pipes entered the U.S. market in 2007, when the market size was only 5 million U.S. dollars. By 2013, the U.S. glass pipes market had reached 1 billion U.S. dollars, up 100% from the same period in 2012. The United States is the major consumer of water well pipes in the world today.
According to authoritative research results, with the increasing awareness of glass pipess among Americans (the results of corporate advertising), the number of people trying glass pipess has increased rapidly, the frequency of glass pipess consumption has increased, and the market scale has been promoted to grow rapidly. The Centers for Disease Control and Prevention (CDC) conducted an email and online survey of Americans in 2010 and 2011. The results show that in 2010, about 4 out of 10 adults knew about glass pipess (40%), and in 2011, almost 6 out of 10 adults knew about glass pipess (60%). The recognition rate of water well pipeshas increased by 50%. Meanwhile, a survey by US tobacco giant Lorillard showed that the awareness rate of water well pipesamong US adults rose from 94% to 100% in 2011-2013. "Both findings show that Americans already have a high understanding of glass pipess.
Regarding the use of water pipes for sale, according to the data of the Centers for Disease Control and Prevention, 2 to 3 out of every 100 adults tried water well pipesin 2010, increasing to 6.2 in 2011. In 2010, about 7 to 10 out of every 100 smokers tried electronic cigarettes, compared with 21 in 2011. According to basil's survey results, 23 out of every 100 people tried glass pipess in 2011, increasing to 43 in 2013. the regular use rate of glass pipess increased from 5% in 2010 to 11% in 2011.
The water well pipesindustry in the United States has entered a period of growth and has great potential for the future.
Two important conclusions can be drawn from the survey results of authoritative institutions:
1. By the end of 2013, US$ 1 billion worth of water well pipeswill be mainly supported by "judges" and have great potential.
2。 In the 1960s, the American scholar Everett Rogers put forward the theory of innovation diffusion. When the number of users of new things expands to 10%-25% of the number of relevant groups, the spread process will suddenly accelerate. In view of the high market awareness of glass pipes in the United States, and Lorerad's survey results show that the proportion of regular users of glass pipess in the United States reached the threshold of 10% in 2013, it can be judged that 2013 is the beginning of the end and growth of the import period of the glass pipes industry in the United States.
He said: "According to the comparison between the consumption of water well pipesin the United States and that of water pipes in that year, the proportion of water well pipesin the entire cigarette market in the United States is very low, only 0. In 2012, it was 49%. If the future water well pipesconsumption accounts for 10% of the tobacco market consumption, then the market capacity of American water well pipesis expected to expand 20 times and develop into a new industry worth 20 billion US dollars.
Tobacco giants have stepped in one after another, and industrial capital will contribute to the development of the tobacco industry.
The low penetration rate of water well pipesis only a necessary condition for the "road of light money", which is not enough. The influx of tobacco giants into the water well pipesindustry has provided sufficient conditions for the water well pipesindustry to continue to take off in the future. The giant's participation will inject strong funds into the emerging industry of electronic cigarettes, support product research and development innovation, marketing promotion and complaints from relevant agencies in legal proceedings, making the industry more optimistic about the worldwide promotion of electronic cigarettes.