Company dynamics

Where have all the offline glass pipes products gone?


  It is difficult to do offline business, which is the consensus of various industries after the rise of e-commerce. The glass pipes brand hopes to find "capable and powerful" channels online. Strength means whether you have money, ability means whether you are willing to invest. In fact, people who can invest are not rich. The rich do not necessarily have the ability to sell goods. They are playing with resources glass pipes amazon. Qiu Yiwu said. According to different resources and capabilities, glass pipes channel is divided into labor force, and agency distribution is the current mainstream mode.

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  A glass pipes entrepreneur revealed to Burning Finance that the industry's usual practice is to exchange bullets for glass pipes suits. Compared with the final retail price, the total price of the goods is about 60% discount, and the lower agent is 5. 5% discount to 40% discount, the next agent or distribution price is 7. A discount of 5% to 20%. According to different levels of institutions, the discount rate is also different at all levels. Different discounts mean different margins. Before the product is finally sold by the store, the capital will be deposited in the whole channel system. For each additional channel, the money and manpower involved will increase by one percentage point. This is the complexity of offline channels.

  The online ban on jet water pipes, originally an online inventory, was shut down immediately. "The ban comes at a delicate moment two weeks before the official launch of e-commerce in double 11, when major brands were already pre-selling. A large amount of inventory prepared by the brand for double 11 had to flow into offline channels. On the Internet, relevant departments, represented by the National water pipes Bureau, are carrying out comprehensive publicity and standardized management of the hazards of water pipes online and have set off a wave of industry clean-up. Yu Lei, general manager of Beijing Hyman Pu Company and general manager of the glass pipes brand HIMOP, told "Burning Finance" that some local cigarette shop owners tried to sell glass pipes, but usually people from the water pipes Bureau would come soon. " Previously, Caixin reported that the State water pipes Monopoly Bureau had held a meeting to require physical stores on campus to remove glass pipes related products from shelves, but it did not involve the surrounding areas of the campus and was not allowed to force physical stores to remove glass pipes or any form of punishment. However, according to the "China Business News" report, the water pipes Monopoly Bureau staff in Shiyan, Chengdu, Nanchang and other places extended the scope of control to shopping malls and stores outside the school. "Require ready-made glass pipes, or else impose administrative penalties on them, or even cancel the qualification of water pipes for exclusive operation. Shopkeepers are faced with the choice of" two choices ".

  He said: "Although many lawyers pointed out that according to the regulations on water pipes for sale monopoly, there is no mention of the power of the executive authorities to impose administrative sanctions on the sale of electronic cigarettes with exclusive retail licenses, the fact undoubtedly affects the confidence of the market." Andy, chief operating officer of Sir Alex Ferguson's glass pipes, told Combustion Finance that it is now more difficult to ship glass pipes through channels, causing a serious inventory backlog. "Many glass pipes brands have begun to inventory and require agents to cash in their inventory." In order to sell these goods immediately, some agents began to sell them at lower prices. There are hundreds of thousands or even millions of goods in the warehouse. If they cannot sell hundreds of thousands of goods in a month, the capital chain may be broken in two months. In some glass pipes societies, some agents have already started to sell their products. All kinds of disposable cigarettes, free random send 1-5 cigarettes. A provincial agent selling these goods said to Burning Finance, "These are all free and will be delivered in a few days. It is estimated that no one wants them.

  Under the pressure of shipping, the price chaos of glass pipes is getting more and more serious. Under the influence of insurance policies, shipping prices previously agreed by agents and distributors at all levels are at risk. And before the industry recognized as "glass pipes Tampering Platform", electronic cigarette keywords have been blocked according to regulatory requirements. These original online random commodities have been directly turned to offline channels. Now the lookah glass pipes industry will continue to develop, and major brands will turn a blind eye to it. An agent said. Stored glass pipes are scattered in long offline channels and cannot be digested in the short term. This takes up the funds of the distributors and increases the operating risks.

  The pressure is transmitted to the factory. An e-cigarette factory in Bao 'an, Shenzhen, was cancelled due to the ban on e-commerce channels. The company gave double 11 advance shares, all of which turned into stock, about 5 million pounds. The factory director told "Burning Finance". The founder of a glass pipes brand bluntly told "Burning Finance" that their current strategy is to control the pace and transfer the cost of capital to agents. Our goods are in the hands of agents, so our own financial pressure is very small, the ultimate survival must be the most efficient company. "The previous market was a false prosperity, while the Internet ban policy was only a trigger, releasing people's emotions. Qiu Yiwu said.